The age of the company inspired me, and I derived the phrase "Life Partner" to capture the essence of our brand.
With a history spanning nearly 77 years, our company has become synonymous with longevity and reliability.
I drew a parallel between the lifespan of a person, from childhood to old age, and the years our company has been in existence.
This led me to believe that our company has been a life partner to someone since their childhood until the age of 77, and even to their children and grandchildren.
To remain competitive in the market, it became imperative for us to launch a new website and activate online services to align with evolving customer preferences and keep pace with industry trends.
Expanding our industry throughout many regions and areas to be able to reach as many people as possible; thus, we export our products to countries that include but not limited to Egypt, Yemen, Iraq, Madagascar, Palestine, Libya, and Djibouti. And we are expanding our export market day by day.
In order to tap into new market opportunities, we have made the strategic decision to launch a new family of products.
This initiative aims to target new audiences and expand our market share. By introducing these innovative offerings, we are diversifying our portfolio and catering to the evolving needs of our customers.
With the launch of these new products, we are poised to strengthen our market position and seize new opportunities in the industry.
This expansion allows us to enter untapped segments and attract a wider customer base, driving growth and profitability.
